In keeping with its thrust of proactively serving the Philippine advertising industry’s needs, TVCXpress Manila has initiated talks with the Commercial Audio Production Group (CAPG) to help standardize TV commercial (TVC) audio.
The international standard for audio is -24 LKFS (Loudness, K-weighted relative to Full Scale). This loudness standard, designed to enable normalization of audio levels for delivery of broadcast TV and other video, is currently not being adhered to in the industry. The industry needs to achieve standardization in order to eliminate loudness inconsistencies which will in turn enhance the overall TVC listenability. Contrary to what has been reported by other sources, the Philippine TV networks/stations are not driving this standardization. TVCXpress, in close collaboration with CAPG, Philippine Association of National Advertisers (PANA) and the Association of Accredited Advertising Agencies (4As) has taken it upon itself to take the lead and drive standardization across the networks, for the industry’s benefit.
CAPG is now in the process of finalizing these standards internally. We will be updating the industry on the developments, so stay tuned.
TVCXpress Manila is a technology-enabled, data-empowered and solution-focused media content transmission, archiving, collaboration and analysis company in the service of the Philippine advertising/communications industry.